Since I'd never heard of them, I had to look them up:
http://www.pazzoracing.com/Now that I did, I think I've seen them, or others like them, in magazine articles or ads.
Very nice looking bits! But at $94.99 a lever or $184.99 a set, they're a little rich for my Scottish heritage. Maybe my German side would consider though if I had to replace a stock $30-40 lever or two anyway.