After pulling the head, look into the ports with a flashlight. You can see the valve stems, if the valve guide seals are bad the stems will show it by being oily and dirty.
Shop cost is all labor. The seals themselves should not be more than $50-60. They are very easy to change, but you will need a valve spring compresser to disasemble the valvetrain to gain access to the seals. Buy a factory service manual, if you do not have one, it will explain everything in detail. The seals sit right on top of the guides and require the valves to be removed to replace.
It is time consuming, the hard part is paying close attention to detail on reassembly. All the valve keepers have to go back on just right to avoid any mishap.
BTW, what kind of mileage do you have?
I would expect valve guide seals at upwards of 30,000-40,000 miles. If that is the case, refresh the entire top end while you are at it.
Good Luck, Ed.
2005 GSF1200SZ
1983 GS750ED