FWIW, Ive been seeing more and more wear like this at work on Kohler and Honda utility engines.
Didnt see this kind of wear ever,at least not during the 90's and 00's. After a dealer tech meeting I learned that most conventional oils are eliminating zinc and other "depositing" elements from engine oil to reduce pollution and catylist problems. Engines with flat tappet/ non-roller followers are seeing more wear on the cams due to this. Both manufacturers recommended running synthetic oils in older engines that have cams/tappets made of softer steel. Ive got a wall of flattened camshafts from engines that had regular oil changes and only moderate hours......I now run Mobile Syn in all my rental engines.