To me, the newer BMW models have little 'soul' or character.
I think the statement about 'soul' was true only with the older BMW models.....
I've put a few miles on an 1150RT, and found it totally without character, or any charm, to be much more 'plastic' than my bargain basement B12. Yeah, it had a lot of gadgets...buttons...levers....swathed in plastic
Just like the Harley guys, a lot of BMW owners are real 'brand conscious'. The name on the tank means a lot more than the sum of the parts.......